Chapter One

This illustration reflects the inner self as expansive, calm, and quietly unfolding. The open landscape suggests peace and clarity, while the layered florals hint at hidden depths still waiting to be discovered.

Pink Zinnia

Spider Lily

West Indian Lantana

Blue Trumpet Vine

Japanese Anemone

Princess Flowers

Yellow Trumpetbush

Swallows

Butterflies

Pink Zinnia

Spider Lily

West Indian Lantana

Blue Trumpet Vine

Japanese Anemone

Princess Flowers

Yellow Trumpetbush

Swallows

Butterflies

Pink Zinnia

Bright pink petals form soft, layered rays around a bold central disk, where tiny yellow star-shaped florets sits. A classic and familiar garden flower, it’s often seen attracting butterflies, with its vibrant simplicity standing out among many variations of color and form.

Spider Lily

Long, slender white petals stretch outward like delicate spider legs. Fine stamens tipped with yellow extend gracefully beyond, adding to its airy form. Growing in clusters of strap-like green leaves, it often blooms after rain. Very common in gardens and along walkways in warm climates.

West Indian Lantana

It is a shrubby, flowering plant known for its pungent smell, sometimes referred to as 'chicken dung flower' due to the scent released when leaves are crushed, and it is commonly found in tropical gardens. 

Blue Trumpet Vine

Large lavender-blue flowers with a soft yellow center bloom in small clusters, their five rounded petals forming a gentle trumpet shape. The plant grows as a fast-climbing vine with large, heart-shaped leaves, often seen winding along fences or trees while attracting bees and butterflies.

Japanese Anemone

Soft pale pink petals surround a delicate green center, framed by a ring of yellow stamens. Buds appear in rounded clusters along slender, wiry stems, gradually opening into airy blooms.

Princess Flowers

Princess Flowers bloom with five vivid purple-pink petals surrounding a softer center, while long, curling white stamens give them their distinctive look. Framed by dark green leaves with strong veins, they grow as generous flowering shrubs, bringing richness and vibrancy to warm landscapes.

Yellow Trumpetbush

The Yellow Trumpetbush (or Yellow Bells) is a hardy shrub or small tree with clusters of bright golden-yellow, trumpet-shaped flowers with orange veining, serrated green leaves, and long-lasting blooms that attract bees and butterflies in warm climates.

Swallows

Long, slender white petals stretch outward like delicate spider legs. Fine stamens tipped with yellow extend gracefully beyond, adding to its airy form. Growing in clusters of strap-like green leaves, it often blooms after rain. Very common in gardens and along walkways in warm climates.

Butterflies

Peacock Pansy, Tawny Coster, and Cruiser butterflies move gently through the field, fluttering between blooms in soft, unhurried rhythms. Their presence adds a sense of quiet life to the landscape.

Click the hand drawn design elements to learn more.

The Icon

The lock on the Private Era bag is more than a detail, it is a symbol. Though small and understated, it carries the essence of the brand: subtle beauty, and the promise of something private within.
Just as the bag conceals a world of elegance inside, the lock represents discretion, intimacy, and the strength of keeping life’s treasures close. It becomes a visual icon for the brand.

The Secret

... is on the inside.

Swallows in flight, resting butterflies, the Private Era lock amidst petals and blooms, a hidden world of calm and quiet joy, revealed only to the wearer.